Independent Record Label
Based in Ojai, CA

Artist Spotlight

Dammien Alexander: A Past, Present and Future Artist

In celebration of his debut album release on Underground Sun today, please enjoy the second half of Dammien Alexander’s interview with us!

So, that’s another positive about indie labels, right? Not only will they get back to you in a decent manner and they’re willing to overlook certain instances like losing a hard drive when they know you have the talent.

Oh, yeah. I was approached shortly before that by a representative for EMI and Billy Mann, if you know who Billy Mann is. So, I sent them a bunch of stuff at the same before my hard drive had crashed and they were all like ‘we don’t know and blah blah blah.’ So, you’re right about that.”

So, you pretty much knew that that wasn’t going to be the right thing for you. When David approached you, he offered an alternative to the mainstream industry that actually is going to be invested in your music and you.

Really, the reason I was mostly interested in David was because of the sound; especially on Iyeoka’s music. I thought to myself, this is different, this is a different sound. I like what he’s doing and I needed that help. I had the songs, but I didn’t have the sound.

So, we decided to get in a more political route for some of these questions, but not too political. I have an understanding that you are quite outspoken about current events and was encouraged to inquire about some of these recent instances and your interpretation of them compared to the industry. So, let’s give it a shot.

Okay, okay.

You’ve had varied experiences within in the industry from creating and producing your own music, being pursued by a major label and working with an independent label. So much has changed during this time period, so where do you see yourself headed in the future?

I don’t know, I feel like that’s a free-for-all. It could be very interesting because CD’s are basically dead. I have no idea to be honest because it’s like the Wild West right now. I think ‘soulful’ music is the future, and I don’t mean to say ‘soul’ because that could be categorized as people of color, but just soulful music in general. Electro R&B to me is very soulful.

So you see music headed in a deeper, more soulful direction, as far as lyrically, that will loop back into previous genres?

Yeah, there’s a bunch of artists right now that have been using big band format live, Justin Timberlake had a record using the big band situation, Bruno Bars, Kendrick Lamar, J Cole, Miguel– like they were taking it away from the track style and bringing it back to the presentation.

Yeah, I definitely feel that heavy live band sound coming back as well, especially with Bruno Mars. Well, you see what the world is right now and what music means to it, is there something specific that you hope your music will do for the future or for the future of the industry as far as inspire?

Um you always think that your record is whatever you know, so how do you know what impact it’s going to have? I think this record in particular, Eros XOXO, has all of the elements of a great record but it really depends on who sees it, who listens to it and gets a chance to hear it. I would put mine up against anybody’s record.

So you feel really strongly about it as far as the quality?

Oh yeah, because you can’t really say what’s going to happen, but it’s already started and it’s been really good. I’ve gotten to do a spot on a radio show and you know, a full spread in the paper and it’s not even out yet.

Well, it’s a lot of hard work that you’re getting credit for so that’s all you can really ask for, right?

Yeah, we have a lot of work to do that’s for sure and we just stay on it and it keeps growing and growing.


Dammien’s new album, “Love + Infinity” is now available!  Get it on iTunes here:

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